Me made a business decision on day one about collecting USER DATA from within our apps. Our decision was “We DO NOT collect any data“.
Awhile back the major player in this arena was a company called “Pinch Media”. They have been acquired by a company called “Flurry”.
I will say that running an iOS development company without metrics is not ideal, however the concept just didn’t sit well with us. Seems we are not alone:
The metrics developers can get from your device, without you knowing (or approving) is scary. Pretty much boils down to flat out spying, you know big brother type. If you are wondering just what can be reported; think everything. Every button you press, every bit of text you enter, how long you use the app, how many times, etc.